Drowning in Data

Every year there’s a hot topic that seems to capture the mind of almost every marketer – geo-location, the cloud, ROI. In 2012, the big topic is “Big Data“. You’ve likely heard the term, but what does it really mean?

When you look at the pharma industry, its foundation is in data – in the lab, in the field, and in the boardroom. So it’s ironic that even with access to so much data, it seems that few (if any) companies are taking full advantage of the potential of big data in marketing. Heartbeat CEO Bill Drummy set out to find out why by talking to some of the most innovative minds in the healthcare industry.

Read what he uncovered now in his latest web-exclusive article for Pharmaceutical Executive:

Drowning in data but thirsting for insights: How marketers can realize the promise of “Big Data”

Source: Bill Drummy, as featured in Pharmaceutical Executive
Date Published: July 18th, 2012