All Articles > Tag Archives: Traditional Marketing
CREATIVE

Combining advertising with humor

So many studies prove the health benefits of laughter. And so many humorous campaigns have shown the remarkable advertising success that can be achieved by sharing a smile or two. Yet healthcare...


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MARKETING

Bigfoot, Loch Ness, and ROI

You uncovered a meaningful insight and turned it into a solid strategy; a bold creative concept was conceived; a thoughtful digital campaign was launched. Then you find out the campaign ROI was...


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MARKETING

Beating a Digital Horse

We've all heard the digital ROI arguments, been blown away by social media statistics, and seen the technology adoption charts arcing vertically like so many hockey sticks, yet apparently there's...


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