THOUGHTS
We are the sum of our thoughts.
Articles, ideas and tidbits that matter to us.
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Combining advertising with humor
Posted on 2013-04-10 22:06:28 by Jared
So many studies prove the health benefits of laughter. And so many humorous campaigns have shown the remarkable advertising success that can be achieved by sharing a smile or two. Yet healthcare...
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MARKETING
Bigfoot, Loch Ness, and ROI
Posted on 2012-11-13 18:26:13 by Jared
You uncovered a meaningful insight and turned it into a solid strategy; a bold creative concept was conceived; a thoughtful digital campaign was launched. Then you find out the campaign ROI was...
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MARKETING
Beating a Digital Horse
Posted on 2012-04-19 17:53:21 by Jared
We've all heard the digital ROI arguments, been blown away by social media statistics, and seen the technology adoption charts arcing vertically like so many hockey sticks, yet apparently there's...
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