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Tag Archives: Smartphones
MEDIA
As Smartphones Become Health Aids, Ads May Follow
Posted on 2012-04-02 21:07:48 by Jared
The New York Times published a story this weekend about how smartphones are impacting consumer's personal health management and what that means for health ad spending. With mobile search being a key ...
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TECHNOLOGY
Mobile: Get Smart
Posted on 2012-02-07 19:28:05 by Jared
"We have seen the emergence of numerous third-party apps that turn phones into devices, many tracking health data, such as blood pressure, heart rate and glucose levels. But observers, like Heartbeat ...
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TECHNOLOGY
Planet of the Apps
Posted on 2011-05-01 19:40:57 by admin
"The world has gone app-crazy, or so it seems sometimes. The sheer number of smart phone apps available for download is overwhelming. Unsurprisingly, there are a lot of healthcare apps out...
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TECHNOLOGY
The March of Mobile
Posted on 2011-05-01 19:32:23 by admin
"Just as they did in 2009 and 2010, healthcare marketers and industry commentators are widely proclaiming 2011 to be 'the year of mobile.' The difference being, this time, it's for real. And the...
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MARKETING
Decade of Mobile
Posted on 2011-05-01 19:21:01 by admin
"We are at the start of the 'Decade of Mobile'; 2011 is just one inflection point. In total, 55 million smartphones will be sold this year. The entry-level $99 phone is now an iPhone 3GS — so...
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MARKETING
How Pharma Can Maximize Mobile
Posted on 2011-04-13 21:03:20 by admin
Oh the signals of Spring: a tease of a 60-degree day, daffodils peeking through the soil in Central Park, bikers emerging from their winter’s hibernation, and, of course, the annual DTC National...
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MARKETING
THE ROUNDTABLE TAKES ON… Patient-centric Commercial Models
Posted on 2010-12-01 17:36:58 by admin
"Our best clients have already been thinking in a patient-centric manner for years, so we partner closely with them to develop programs that add real value and utility to the patient experience....
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TECHNOLOGY
Dropped call: the digital story everyone’s missing
Posted on 2010-02-15 15:44:12 by admin
"Funny what gets people's attention. Today's topic du jour is social media—every pharma company sports an ad hoc committee, umpteen hyperbolic stories in the press, heck even the FDA has taken...
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