It's clear that digital marketing is here to stay, but the discussion on ROI rages on. This is nothing new to Heartbeat's Bill Drummy, who has been shouting the value of digital from pharma's...

You uncovered a meaningful insight and turned it into a solid strategy; a bold creative concept was conceived; a thoughtful digital campaign was launched. Then you find out the campaign ROI was...

We've all heard the digital ROI arguments, been blown away by social media statistics, and seen the technology adoption charts arcing vertically like so many hockey sticks, yet apparently there's...