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Tag Archives: Med/Reg
MARKETING
Regulatory Hopes for 2012
Posted on 2012-05-04 20:28:12 by Jared
DTC Perspectives Magazine's Industry Forum asked some key thought leaders, including Heartbeat's Bill Drummy, about the FDA's Office of Prescription Drug Promotion (OPDP) and what they'd like to see...
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TECHNOLOGY
An Industry Scared to Death
Posted on 2012-01-17 19:02:24 by Jared
The finale of Heartbeat CEO Bill Drummy's 4-part series for Pharmaceutical Executive magazine on the disruptive, industry-changing force called the "Speed of Change" has just been published ...
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MARKETING
The Great Digital Debate – Is Pharma Marketing Evil?
Posted on 2011-01-31 21:40:02 by admin
This past winter I was invited to be a panelist at the DTC Perspectives Digital Conference. The topic seemed benign enough — how should healthcare marketers use digital to appropriately...
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MARKETING
Anonymous Voices Against Dumb HCP Marketing
Posted on 2010-08-31 21:18:32 by admin
"They might not say so in public, but many pharma marketers don't think the industry is doing the digital HCP thing very well. A few weeks back I emailed a number of leading marketers in the...
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MARKETING
Navigating An eLaunch Through Regulatory Tempests
Posted on 2010-05-01 15:58:30 by admin
"NOTHING IS MORE DAUNTING TO AN INNOVATIVE DIGITAL CAMPAIGN CONCEPT than the inevitable medical and regulatory review. Each company gives it its own (sometimes perplexing) short code—Med/Reg, RC,...
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