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Tag Archives: iPad
MARKETING
3 New Predictions for 2013
Posted on 2013-01-24 19:58:20 by Jared
Looking back now, did you see any of the major developments of 2012 coming before they were a reality? How much were you able to capitalize on those burgeoning trends? Predicting the future isn’t ...
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TECHNOLOGY
A New iPad Hero
Posted on 2012-03-15 17:07:43 by Jared
We know what you’re thinking. Another new iPad? A fresh list of features that will have us marketers scratching our heads wondering what to do with them, how to best utilize them, and how they...
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MARKETING
Digital think tank: Pharma Touchpoints
Posted on 2012-02-09 01:49:16 by Jared
"Is pharma up to speed yet in digital? And where do the opportunities lie for 2012? Five digital gurus offer their thoughts on the road ahead It's said that pharma's level of digital sophistication...
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TECHNOLOGY
Mobile: Get Smart
Posted on 2012-02-07 19:28:05 by Jared
"We have seen the emergence of numerous third-party apps that turn phones into devices, many tracking health data, such as blood pressure, heart rate and glucose levels. But observers, like Heartbeat ...
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TECHNOLOGY
iPad Apps: Are You Content with your Content?
Posted on 2012-01-01 22:56:11 by Jared
"Pharma is not an industry known for launching headlong into new ideas and new ways of doing things—at least not without indulging in a considerable period of cautious study first. So its embrace...
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MARKETING
The Slow Dance Toward Obsolescence
Posted on 2011-08-15 18:32:22 by Jared
In the August 2011 issue of Pharmaceutical Executive magazine Heartbeat CEO Bill Drummy has published the first in a series of columns on what he calls "Speed of Change." His thesis is that while...
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TECHNOLOGY
The Impact of iPads on Pharma: a Primer
Posted on 2011-08-08 18:08:20 by Jared
While some pharma companies have jumped out of the gate to gain first mover advantage in the mobile tablet space, others are hesitating. How do you choose the right technology? Create content?...
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TECHNOLOGY
Pragmatism vs. Possibility: the false pharma fight over the iPad
Posted on 2011-07-26 17:26:06 by Jared
"The revolution keeps revolving: Barely a year after the iPad launch (and a few months past the iPad 2 and — probably — mere weeks before we all meet the iPad 3) the pace of adoption...
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TECHNOLOGY
Planet of the Apps
Posted on 2011-05-01 19:40:57 by admin
"The world has gone app-crazy, or so it seems sometimes. The sheer number of smart phone apps available for download is overwhelming. Unsurprisingly, there are a lot of healthcare apps out...
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TECHNOLOGY
The March of Mobile
Posted on 2011-05-01 19:32:23 by admin
"Just as they did in 2009 and 2010, healthcare marketers and industry commentators are widely proclaiming 2011 to be 'the year of mobile.' The difference being, this time, it's for real. And the...
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MARKETING
Decade of Mobile
Posted on 2011-05-01 19:21:01 by admin
"We are at the start of the 'Decade of Mobile'; 2011 is just one inflection point. In total, 55 million smartphones will be sold this year. The entry-level $99 phone is now an iPhone 3GS — so...
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TECHNOLOGY
Future pharma: Making the most of the tablet takeover
Posted on 2011-04-19 21:02:59 by admin
"Pharma has proved eager to take its tablets, using the iPad similar devices to sharpen sales and marketing efforts. (For more on pharma's use of the iPad, see 'Will the iPad kickstart a pharma sales ...
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