Pharmaceutical Executive magazine has just published the third of Heartbeat CEO Bill Drummy's four-part series on the disruptive, industry-changing force he calls the "Speed of Change." In ...

In his first piece on the "Speed of Change", Bill Drummy painted a picture of this radically important movement that the industry has been mostly missing. Nowhere is the effect of this movement more ...

It's always fun to be accused of intellectual inconsistency in front of 500 people. Last week at the ePharma summit in NYC, I said that "social media in Pharma is a big fat red herring." By which I...

This past winter I was invited to be a panelist at the DTC Perspectives Digital Conference. The topic seemed benign enough — how should healthcare marketers use digital to appropriately...

"Our best clients have already been thinking in a patient-centric manner for years, so we partner closely with them to develop programs that add real value and utility to the patient experience....

"NOTHING IS MORE DAUNTING TO AN INNOVATIVE DIGITAL CAMPAIGN CONCEPT than the inevitable medical and regulatory review. Each company gives it its own (sometimes perplexing) short code—Med/Reg, RC,...